George R Jr Mrkonic - ULTA / Ulta Beauty, Inc. - Insider Trade Report

Insider Purchases - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made by George R Jr Mrkonic in ULTA / Ulta Beauty, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date	Reported Shares	Reported Price	Adjusted Shares	Adjusted Price	Cost Basis	Days to Max	Price at Max	Max Profit ($)	Max Return (%)
2016-03-28	2,000	191.4500	2,000	191.4500	382,900	354	288.8100	194,720	50.85

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

Insider Sales - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made by George R Jr Mrkonic in ULTA / Ulta Beauty, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date	Reported Shares	Reported Price	Adjusted Shares	Adjusted Price	Cost Basis	Days to Min	Price at Min	Max Loss Avoided ($)	Max Loss Avoided (%)
2026-04-07	452	539.2900	452	539.2900	243,759	58	462.5200	-34,700	-14.24
2024-06-04	397	389.3400	397	389.3400	154,568
2023-06-05	393	421.2969	393	421.2969	165,570
2022-06-13	476	391.8424	476	391.8424	186,517
2021-06-21	595	330.3000	595	330.3000	196,528
2020-09-02	2,351	234.8200	2,351	234.8200	552,062

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

Insider Transaction History